soyaconcept
- clothes for the fashion-conscious woman
Caring is in our DNA – we care about our colleagues, our partners, and customers. We care that we deliver the best product possible in both quality, price, and durability. Our product is a reflection of our values, and we must always evolve, inspire, and be open to new innovations to stay relevant.
Our brand Soyaconcept is a colorful, feminine brand. We offer fashionable, high-quality womenswear, at
affordable prices, making it possible for every woman to be dressed stylishly and comfortably. That in itself may not be all that unique, but this is: Our collections are made for women. The female shape is our shape.
We launch six collections annually. They’re playful, yet elegant, designs, with light-hearted prints and high-quality fabrics. As the market’s demand change and evolve, so do we. We’re openminded and curious, and always ready to explore new initiatives.
We want to make the shopping experience easy and transparent, and provide you with the information you need to make the best choice for you. When you visit our webshop, you’ll on every product find information on the composition, special details, measurements and a care guide for your new product. We believe it is important to offer information about us, our daily work, and our products, to contribute to increased transparency.
Read more about our ambitions and CSR updates here.

care guide
So pflegen Sie Ihre Kleidung am besten