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Over the years we have changed. You might not have noticed, but we ensure you we are very different today than 3 years ago. We need change - we think this is clear to everyone. We need more sustainable choices and we need more sustainable fashion. Doing better for the enviroment doesn’t mean we have to change our style or our look. We are changing our way of business and our production methods. All this to give you the garments you know and love - just made with more love and in a more sustainable matter.
- So we have changed - but our style and clothes hasn’t. -
We acknowledge that our industri has a significant impact on the enviroment. We also acknowledge our responsibilty and we take action. Since 2018 we have increased our sustainablity efforts immensely and we are still doing so every day. Taking our part of the responsibility on moving towards a sustainable future.
Over the past years we have made progress in more areas. Our main focus is though on how to continiously increase our level of sustainability with every collection. With our Winter21 collection we reach a high of almost 50% sustainable products.
We’re proud of the close and long-standing relationships we have with our manufactures. We’re focusing on having a safe and responsible production and we are continuously working towards more transparency and traceability of our products. We consider this a joint responsibility for all parties.
We try to do better in all aspects of our business. For us, the journey to becoming more sustainable does not stop with the production of our garments. It reaches out into all corners.This journey is becoming a way of thinking for us. It has become a reality that we invest in.
Not because we have to, but because it is the right thing to do.
– Join us on our journey –
Sustainable viscose differs from conventional viscose by ensuring that the natural resources used are replaced. Every time a tree is cut down, a new tree is planted. Compared to conventional viscose production, the production of sustainable viscose is responsible for up to 50% fewer emissions. It uses half as much energy and water, and the pulp-bleaching process is 100% chlorine-free.
- Continuously improving the methods ensures a greater output and improves the effective utilisation of resources.
- It reduces emissions and water impact by up to 50% compared to conventional viscose production.
- All natural resources used in the production process are cleaned and reused.
Organic cotton is a fibre that respects the environment and the people who cultivate and process it. By only cultivating and growing with natural fertilisers, we ensure soil fertility and the safety of the farmers.
- Only natural fertilisers are involved in the production.
- The production cares for the condition of the soil and ensures a better soil for our future generations.
- Water in organic cotton production is being used more efficiently – meaning less water is consumed or polluted.
- The production enhances biodiversity.
- Farmers develop a better knowledge and understanding of the practices that can minimise the impact of cultivating our soil.
Recycled polyester may share the same name as conventional polyester. Yet these 2 fibres are as different as it gets. Recycled polyester production reduces the human and environmental impact immensely, as it reduces the extraction of natural resources.
- Recycled polyester is made from PET waste plastics.
- Recycled polyester is the greener, more eco-friendly alternative to virgin polyester.
- Recycled polyester production uses water more efficiently than conventional production. Less water is used and less water is polluted.
- When recycling PET plastic for textile production, we also prevent the waste from going to landfill.
- Converting PET plastic waste into new garments uses up to 50% less energy than producing conventional polyester.
- Recycled polyester can be recycled numerous times – allowing us to minimise vaste.
- It doesn’t take up agricultural land nor consume large amounts of water.